March 25, 2003
Redhook Hefeweizen update
In a follow-up to my previous post lamenting the retirement of Hefeweizen: I got some clarification (and a little more confusion) from the West coast Marketing manager:
We recently put together a licensing agreement with Widmer Brothers to produce their Hefeweizen in the east. It will be available at the brewery and up and down the east coast. We just kicked off this program in early March so you may or may not find Redhook Hefe in your market. I'll copy our Portsmouth crew in hopes they can provide insight on where you can find Hefe in your market and what brand it will be. Sorry about the confusion!
Which was almost immediately followed by an email from someone in Portsmouth:
Stop by the brewery and try the Widmer Hefe. We have had it on tap for over a week, and ZERO complaints!! We still produce Redhook Hefeweizen and you can find it some local bars- TGIF, Outback, Pattys (they will change to Widmer soon). When you come in, ask for me and I will give you the total story on the Hefeweizen program for the Northeast.
Anyone up for a Redhook visit?
Posted by David at March 25, 2003 10:13 PM | EditComments
I'm up for a visit, beer after work on Friday?
Posted by: Bob on March 27, 2003 10:29 PM
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